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Coty Prestige and Madonna Play ‘Truth or Dare’
November 30, 2011
By: TOM BRANNA
Editor
Truth or Dare by Madonna rolls out in April 2012. 300 million records sold–and soon a fragrance too. Coty Prestige has signed an agreement with MG Icon LLC, a joint venture between Madonna, Guy Oseary and Iconix Brand Group, Inc., to launch the star’s first fragrance. The scent, Truth or Dare by Madonna, will debut exclusively at Macy’s in April 2012 in the US, with global distribution beginning the following month. “Madonna is the marquis addition to Coty’s unrivaled...
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